4/21- Mann, Si — $2.5M Spent on Watches in One Auction Last Week Demonstrates the Power of Timepieces as Investments

It is auction season again and the most recent results are proof positive that investing in timepieces has its just rewards. In fact, at last week’s Antiquorum Important Modern and Vintage Timepieces auction in New York, more than $2.5 million was spent on watches.

“Watches continue to be a smart investment, as so many of the top timepieces sold today hold their value, and some even go up in value over time,” says Roberta Naas, 30-year veteran journalist on the subject of watches.

Rolex Paul Newman watch

Rolex Paul Newman watch

There is no steadfast rule on which watches will be most coveted by watch collectors years down the road when you may be ready to sell your watch, but the best rule of thumb is to buy what you are going to wear first and foremost. Then, keep your eye on auctions around the world to see the brands and styles that continue to sell. Pilot, dive and military watches are all desirable, as are complications, calendars and astronomical watches.

Demonstrating a continued interest in watches with a “car related” history, Rolex also made a strong showing. Among the 272 pieces up for auction was a vintage Rolex Ref. 6239 Paul Newman Daytona (Lot 262). That watch raked in an incredible $111,750, and a Honeycomb Tropical Milgauss sold for $99,750.

While these watches garnered a lot of competitive bidding, a host of other pieces from a variety of top-name brands also sold — and continue to sell — for very strong auction prices. Will your next purchase be the quarter-million-dollar watch in years to come? If you have questions, don’t hesitate to come in and talk to us.


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